Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how elsenhamhouse.co.uk ("we," "us," or "our") collects, uses, and protects your personal information. We are committed to protecting your privacy and complying with applicable UK and international data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or account creation.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Website analytics to understand user behaviour and improve site functionality.
- Affiliate tracking to attribute referrals and process commissions with partner betting operators.
- Site improvement and personalisation of content and recommendations.
- Compliance with legal obligations and fraud prevention.
- Responding to your enquiries and providing customer support.
Our lawful basis for processing is primarily your consent and our legitimate business interests in operating the website and affiliate programme.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Track user behaviour to improve our website and understand traffic patterns.
- Affiliate Tracking Cookies: Monitor referrals to partner betting sites to process commissions accurately.
- Marketing Cookies: Used for retargeting and personalised advertising purposes.
You can control cookie preferences through your browser settings or opt out of non-essential cookies via our cookie consent banner. Note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to external betting operators, casinos, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We recommend reviewing their individual privacy policies before providing personal information or engaging with their services. Third parties operate independently and have their own data protection obligations.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt out of certain processing, including marketing communications.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
For users in other jurisdictions (including the US), similar rights may apply under CCPA or equivalent laws.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, typically:
- Analytics data: Up to 24 months.
- Affiliate tracking data: For the duration of your engagement plus 7 years for tax and financial purposes.
- Contact information: Until you unsubscribe or request deletion.
Data may be retained longer if required by law or for dispute resolution purposes.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: privacy@elsenhamhouse.co.uk
We will respond to all data subject requests within 30 days of receipt, as required by UK GDPR.